There’s an unfortunate fact in the blogging world. Many online entrepreneurs fail to see success with their efforts and give up. It’s because they go into this business with very little research and strategy planning, starting with their chosen niche. Most go with broad, mainstream niche topics – or those they’ve heard other marketers mention as their own source of revenue. But what works best for one entrepreneur may not be the best fit for you. Finding your own profitable niche is crucial. The article below outlines how.
Is this niche right for me?
Everything about you – from your personality to your interests, and your expertise and skill sets – is unique. All of these things determine whether or not you should be in a particular niche. You are ultimately striving to become an authority and a leader.
Of course, other elements play a role in your success, too. For example, you want to choose a niche that enables you scale your income. One that shows promise in terms of evergreen growth and consumer interest. For instance,if your niche is Iphone cases than you are going to run out of content ideas pretty quickly.
Below, you’ll find an action plan on how to find a profitable niche to help you navigate the niche selection process. Ideally, before you buy a domain or begin churning out content. You have a solid expectation of how your efforts will pay off.
Many newbie bloggers don’t spend enough time in the planning stage. They end up with no plan and aimlessly go forward like a chicken with no head.
“By failing to plan, you are preparing to fail”Benjamin Franklin
Niche Selection Action Plan
Ideally, you want to scale your income. It is more profitable to have a niche where the consumers are interested in buying all year round. Seasonal niches make a profit, but when you divide the profit by 12 months, they are not as profitable as evergreen niches.
Below, you’ll find a plan to help you navigate the niche selection process. So that before you buy a domain or begin churning out content, you have a solid expectation of how your efforts will pay off.
Specific Targeted Niche Selection Is Crucial to Your Success.
Have you ever been to a website and noticed that the writer was all over the place with their topics? They might have one blog post about cooking a favorite recipe, another about a gardening tip. Then they wander to a beauty product they like, and something else about their dog.
This is something that happens with too many online entrepreneurs. You can take the concept of “blog about your passions” a step too far. We’ll cover how to consider your interests and passions for niche selection in a moment.
But for now, you need to understand what is essential regarding niche choices and blog content. Your blog needs to be centered around a specific topic.
If it’s spread too thin in too many different directions, it looks like an amateur site. This turns off many people and they will click away. Consumers are looking for advice from authority figures. A blog that covers a dozen or more topics gives them the appearance that you’re a jack of all trades but a master of none.
There’s an unfortunate reason many online entrepreneurs fail ever to see success with their efforts. It’s because they go into this business with very little research and strategy planning, starting with a random niche.
Don’t be a Sheople!
Most go with broad, mainstream niche topics – or those they’ve heard other marketers mention as their own source of revenue. But what works best for one entrepreneur may not be the best fit for you.
Of course, there are other elements that play a role, too. For example, you want to choose a niche that can scale your income – one that shows promise in terms of evergreen growth and consumer interest.
Below, you’ll find a plan to help you navigate the niche selection process so that before you buy a domain or begin churning out content, you have a solid expectation of how your efforts will pay off.
Why Specific Niche Selection Is Crucial to Your Success.
Have you ever been to a website and noticed that the blog owner was all over the place with their topics? They might have one blog post about cooking a favorite recipe, another about a gardening tip, one about a beauty product they like, and something else about their dog.
This is something that happens with too many online entrepreneurs when they take the concept of “blog about your passions” a step too far. In a moment, we’ll cover how to take your interests and passions into consideration for niche selection.
But for now, you need to understand what is important regarding niche choices and blog content. Your home site (whether it’s a blog or a different type of site) needs to be centered around a specific topic.
If it’s spread too thin in too many different directions, it looks like an amateur site, and many people will click away. Consumers are looking for advice from authority figures, and a blog that covers a dozen or more topics gives them the appearance that you’re a jack of all trades but a master of none, as the old saying goes.
If you were looking for advice about a supplement to take to better your health, for example, do you want to take advice from Jane or John Doe, who has 1-2 blog posts about supplements and hundreds of other articles about their pet’s antics, their relationship, the weather, their grandmother’s dinner and more?
You want insight from someone who knows the topic backward and forwards – whose job it is to know all of the ins and outs of a topic, so they can better inform you of your choices.
A Lack of Interest Means Diminished Profit.
It is vital that you have some sort of connection to the niche topic you’re considering. There are three measurements you can go by to determine your level of interest in a niche topic.
If something you’re considering doesn’t fall into any of these three categories, pass it up until you find something that does. The first thing to consider is a niche based on a topic that you already have a strong interest in.
It might be a hobby, like golf, fitness, or arts and crafts. You don’t have to be an expert, but you should be actively involved in the niche and thoroughly enjoy sharing information about it.
The second strategy is to select a niche that you’ve always thought looked interesting – something you hunger to learn about, and then share it with your target audience.
People love to follow along with someone as they’re learning, so you don’t have to be an expert or even knowledgeable if you’re sharing your authentic journey from a newbie in a niche as you get to an advanced stage.
And third, you can always go with something you have expertise in. Sometimes, just having thorough knowledge about something is enough to help you build a thriving business online.
For Passion Read Interest
You may not necessarily have a deep passion for it, but as long as you don’t abhor it, to the point you think it might make you avoid working on your content each day, you can get by with involving yourself in a niche you happen to know a lot about.
This might be something you picked up through your home life – such as a skill someone passed down to you – or it might be something that was associated with a previous career.
If you try to pick a niche you don’t know anything about and have no interest in, you’re setting yourself up for failure. Not to mention a struggle in terms of being irritated every day that you have to sit down and learn about something you don’t care about and then try to share it with others.
Be aware from the start that if you are serious about making a six figure income from blogging, you will eventually create an authority website. An authoritative website is going to contain hundreds of articles. It takes more than discipline to sit down and write hundreds of articles. It takes a genuine interest in the problems in that niche.
What Target Audience do You Want to Serve
Another thing that may help you pick the perfect niche for you is to think about who you’ll be leading. Ideally, you’ll be interacting with these individuals on a regular basis, so you want to feel connected to them in some way.
You might want to cater to people who have gone through some of the same issues as you, such as those who need to lose a significant amount of weight or who are struggling financially.
Or, you might want to target a niche where you feel protective over the individuals. Maybe you watched your grandmother suffer from chronic pain, and you want to get into the niche to help people who are like her.
The demographic you choose to cater to may be closely resembling you – same gender, age, location, financial level, interests, and more. Think about their personalities, what platforms they may use, and other details that can determine whether or not you would enjoy engaging with them regularly. Where do they hangout to ask questions?
Pinpoint the Needs and Wants of Your Audience
Before making a firm decision about which niche to choose, you want to look at what the niche audience is wanting in their lives and what they need in their lives. Those two aspects are two very different things.
As a niche leader, it will be your job to understand both of them so that you can cater to them with solutions to problems and help them achieve their goals. You need to listen to the chatter and analyze it to see what people want.
This will help you decide whether or not you have what it takes to step up and offer the right insight and assistance to them. You don’t want to choose a niche, knowing they want things you can’t provide.
it all starts with Market research
Start by conducting some market research to see what’s selling. This is indicative of what they are hungry for. You can look up market research for your niche topic. You can also go to sites that sell products for that and look at bestselling items. I go to Amazon and have a look at some of their best sellers in that niche.
If the platform allows product reviews, you’ll be able to tell a lot from their questions and comments on whether they’re being fulfilled or still left wanting new solutions. Their buying habits say a lot about what they’re eager to see.
Utilize the power of solo ads
A solo ad is renting a portion of someone else’s niche. You can take out a solo ad from another marketer who has a list built in a potential niche you’re considering and send a targeted survey to their list so that you get feedback from those interested in the topic.
Look at what people say in forums and on social media platforms. You can search using hashtags and look up top competitors in the niche on these sites to see what their followers are buzzing about.
Conduct Research on Trending and Newsworthy Niche Topics
Even if the niches you’re considering are evergreen in nature (which is a wise decision), even evergreen niches have cycles of trends and news that influence consumer behavior and buying decisions.
You want to see what kind of news (or trends) are circulating in your particular niche. For example, the survival niche, which was formerly looked at as a fringe niche, has gone mainstream ever since the pandemic, when the supply chain and virus threat became a real issue for many individuals.
With weight loss, you have trends evolving at all times – from those dedicated to keto or high protein meal plans to people using injectable diabetic medication to regulate their blood sugar.
Start by doing a simple Google search. Click on the News tab and take a look at what topics are being buzzed about at that moment. Sometimes, it can help you narrow down your niche significantly.
For example, if you type the word exercise into Google and click on the News tab, you’ll see a story about how exercise can help you build resilience at any age. This might give you an idea to write an article entitled ” Optimum fitness for seniors.” This way, you slant your article to your target audience.
If you type in the word aging, you might see an article about age-proofing your home as you grow older, and that might be a slant (although it could be too drilled down). Another article might talk about how a large percentage of the aging population lives in poverty.
Sparking Niche Ideas
That might spark an idea for you that you can use the “make money online” or “work at home” slant to cater to the needs of seniors. Sometimes the news articles bluntly describe the niche, and other times you have to connect the dots on your own.
Google Trends can also show rising trends in a topic and tell you any breakout ideas that might be worth considering. If you type the phrase weight loss into the tool, you’ll see that people are looking for tons of information about the injectable sequence weight loss diabetic drugs.
So you might start a blog about how blood sugar and insulin regulation can help people lose weight and talk about other methods besides prescription medications. Many people are choosing to change their lifestyle to reverse diabetes rather than taking medications every day.
See How Much Interest Has Developed in Your Potential Topics
Seeing the market and sales data for certain niche topics is certainly one way to gauge the level of interest in something. But there are other tools and strategies you can use, too. You can use search engine data tools to provide metrics based on niche keywords.
For example, with a tool like SEMRUSH, you can type in a keyword, and it will deliver many other long-tail keyword phrases ripe for the picking. You’ll see the keywords’ traffic potential and even filter them according to buyer intent.
Tools like this tell you how wide the level of competition is in your niche for certain keywords and tells you exactly how easy (or how difficult) it is to compete for the phrase in terms of rankings.
You can also look on social media platforms to see how many people are searching for that information. If you type the hashtag #weightloss into Instagram, for instance, you’ll see that there are 84.9 million posts about this topic.
Then, you can visit some of the results and get an idea of whether or not people are engaging with content creators about that topic. Keyword tools can also serve a wonderful purpose by telling you how many searches there are for keyword phrases each month.
Look at the content others are putting out and see how much interaction they get, indicating that it has great interest. You can even look in forums and see what topic threads are being started about, such as whether keto or diabetic injections are more popular.
Identify the Volume and Strategy of Competition in Your Niche
Keyword tools can give you data about competing websites that have achieved good rankings in the SERPs (search engine results pages). But you can also conduct a Google search and a social media search. These searches can give you an idea of how much competition there is.
You can see how many affiliate programs there are. This is a good indication that it’s a popular niche topic. Other ways are and how many authors have self published or traditionally published a book about the topic.
Do Google searches for top ranking websites and follow the links. So that you can see what strategic elements the other marketer has to provide information to the same target audience.
You want to see how often they publish content, what topics they’re drilling down about, what level of engagement they’re getting, and more. You should be able to see what kinds of products they promote as an affiliate and whether or not they have any info products of their own.
Analyze the Immediate Profitability of the Niche
We all know your primary consideration for choosing a niche is whether it will make a boatload of profits for you. This is natural, and if you weren’t thinking from this perspective, you’d be strategizing all wrong.
It’s important to look at things from the point of earnings. So you have to determine the profitability of the niche in a few different ways. You may or may not have chosen your business model yet, but regardless of what you start out doing, you may want to add to it later.
There are several things you want to look for. See what’s in the marketplace, but also what’s selling. You might not find anything, and while some might see this as an opportunity, it might just be a sign of a poor niche concept where there are no buyers.
First, look at your niche and see what digital products there are for you to promote. These typically pay better than tangible items and often include other revenue-generating items like a funnel of upsells and cash contest prizes.
Don’t be frightened of Competition.
Too many newbies are frightened by competition. If there is competition, it indicates that there are a massive number of problems and solutions within that niche.
No one writes like you thinks as you do, or has the unique skill sets that set you apart. These are your Unique Selling Points (USP). Don’t lose sight of this.
You can look on platforms like ClickBank, Warrior Plus, and JVZoo (to name a few) to see what people are listing that you think would be a good fit for your prospective audience and one that would pay off well for you.
For example, if you want to tap into the diabetes weight loss niche, you can go to ClickBank and search the marketplace to see what’s available to promote. For example, at the time of this writing, there’s a GlucoTrust supplement that pays an average of $147+ per conversion, but many more (including courses) if you search using the keywords “blood sugar” in the marketplace.
Next, check to see what tangible products you can promote as an affiliate marketer. Looking at Amazon, if you type in blood sugar, you’ll see products like supplements, test kits, books, and more.
You can also check out other affiliate programs by searching for diabetic affiliate programs on Google or by going to different platforms like Share-a-Sale and commission Junction, too. Start by typing in “your niche + affiliate.” So, in this case, it would be “diabetes + affiliate”.
Create Info Products Or provide Services.
You might want to think of what you can earn by becoming an info product creator who puts out your own products. Look at what’s selling and what’s missing from the marketplace.
If you do a proper launch, with a complete funnel of products at the right price point – and you recruit the best affiliates to promote for you, then you can earn quite a bit if you have a good product.
Coaching is another revenue stream you might consider. Not every niche is a good fit for coaching, but for many, it’s a wonderful way to work less and earn more since coaching is a higher ticket item.
PLR providers make money writing about certain topics, too. Do you know much about marketing, personal development, health, or something else? There are buyers who need private label rights (PLR) content to use as their own.
There are other services you might want to consider, too. For example, you might be able to create graphics or serve as a virtual assistant in a niche. It’s usually an exchange of time for money, but it can supplement your income when needed.
You may also want to see if there is any merchandise selling in your niche. Some people go to places like Shopify, Amazon, or Etsy, or Gumroad to purchase customized articles, prints. Others purchase branding for their business or brand.
Consider Expansion and Growth Potential for the Niche
Before you make your final decision, look at how you might expand in the future. For example, if you’re starting with weight loss you can drill that down and go after more targeted topics.
Those might be sleep or stress (both associated with weight loss struggle), or it might be aging if you decide to help seniors with weight loss. Your expansion can be based on cross-referenced niche topics or on your various business models, which we just discussed.
Sometimes, growth may not be needed if your income is continually rising. But you want to have a strategy if you exhaust the topic you choose in full and need help boosting your income.
Determine What Your Competitive Edge Will Be in Your Niche
There might be a situation where you instantly see what’s missing in the marketplace, and you know there’s going to be a high demand for what you have to share (and how you share it).
Other times, you might be left scratching your head, wondering how you’ll set yourself apart. This can be done in a few different ways. First, try to come up with a USP – Unique Selling Proposition.
Think of how your business (or knowledge) is better than that of your competitors. You may have to spend some time poking holes in their strategy first, labeling their deficiencies so that you can capitalize on them.
You might be able to secure a competitive edge through better branding. Sometimes, niche leaders have a wealth of information. But how they deliver it is lackluster or frankly boring. The target audience can’t engage with the writer.
Your content might be what gives you a competitive edge. You might write better or use more media formats than others are capable of, such as leveraging long form and short form video – or creating an audio podcast to supplement your text content.
You can gain a competitive edge just by having a better personality than others. There are thousands of niche marketers hiding behind their keyboards, afraid to put themselves out there – so having a fun or informative personality can attract a loyal audience.
Make a Plan
Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.Nate Parker
Forward-thinking is imperative to long-term success as a niche leader. For example, if you’re in the financial niche, you can do some forecasting about the global economy. The purpose of making a forecast is to predict where things are heading. Newbies may not know this information
1. The health industry evolves constantly based on scientific and technological research and inventions. But other niches evolve, too. Even the dating niche evolves, and you’ll find articles about topics like breaking up by ghosting someone. Different forms of technology, such as dating apps that have emerged to help people find their special someone.
2. If you’re teaching marketing, you might embrace the change and technology or the one who takes a stance against it.(Remember King Canute trying to stop the tide). But one thing remains the same – you must be aware of it to discuss it with your audience.
3. If you aren’t paying attention to what’s changing, you won’t know how to adapt or combat it in some instances. Artificial intelligence, for example, has made some people think they can automate their entire online content generation. But methods have already been developed to prevent AI content from achieving great success on certain platforms. Some people are lashing out at consuming it.
4. If you’re in the survival niche, you can stay abreast of changes and predictions to see what might pose a future problem. Examples are weather events, the economy, health issues, war, and more.
How to Find A Profitable Niche Conclusion
How to find a profitable niche should never be something you do on a whim. Nor based on someone else’s perception of what you can succeed with. It should be a personal and strategic decision you make by going through the above issues in a methodical manner. Internet marketing isn’t rocket science. Marketers who choose a niche that interests them, have an advantage. It’s all about content creation. This is a much less stressful process when you are passionate.