As you get your results from your keyword research (which may be rather large), take note of buyer keywords. These are often people searching for products they want to spend money on. Keep these on a spreadsheet for future use.
This might be something where you see a phrase like the best gardening apron or where to buy a gardening bench. You want to keep track of all of these for later use whenever you create review blog posts.
Look at your results and see if people are looking for information. Or they may buy in the form of a book or course on ClickBank or Amazon. Some people prefer tangible products. This is especially true of cookery books. Even if someone owns a Kindle they very often want to hold a cookery book. If you can narrow your niche down to the point it includes digital and tangible products you have hit the sweet spot.
Dual product examples
For example, with container gardening, that audience needs tips and information, so they do buy books. They also need to buy things like grow bags, trowels, a watering can, and so on.
One thing you want to do as you hone in on your narrow, drilled down niche, is TO keep in mind that eventually, someday, you may want to expand your reach. As you get more articles onto your website you will broaden out the niche.
So if you’re covering a topic like survival food on your narrow niche blog, and people keep asking about water storage, gardening, self defense, and solar information, it may be time to broaden your reach.
To do this, you don’t have to abandon your site. You can build a network of mini-sites that all connect to a broader one. You could have one for food, one for water, one for solar power, and so on.
All Link Back to the Parent Site
But then all of them could link back to a parent site where you discuss survival tips as a whole. They can also reference (link back) to each other. If you write a post about food storage and you mention that water storage is more important for survival, you can include a hyperlink back to that other site.
The audience stays within your network of sites, and all of them have a chance to compete in the search engine results pages. The drawback to this kind of expansion is that it requires a substantial amount of content.
Only expand to what you feel like you can handle. If you need to reinvest some of your earnings for ghostwriting or private label rights content for your sites, you can do that as well.