Core Web Vitals

Core Web Vitals- You Can’t Ignore them

Core Web Vitals Critical Update Information

Table of Contents

As an affiliate marketer, you look for the easiest, and fastest ways to get going. You have to attract visitors using paid and free traffic methods. Never lose track of the fact you started to work from home to make money. Now your website is up and running may need to revisit your site and review certain things frame, in light of core web vital updates by Google .

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Core Web Vitals Critical Update Information.

As an affiliate marketer you look for the easiest, and fastest ways to get going. You have to attract visitors using paid and free traffic methods. Never lose track of the fact you started to work from home to make money. NOW you may need to revisit your site and review certain things.

When you start out you rely on search engine optimization SEO. This means you are using a technique called “low hanging fruit”. You don’t have a budget to bring traffic to your page.

The first step is keyword research or forum research. You research the problems in your niche, and then you write about them. This is an ideal way to drive traffic to your website.

Google is the most popular and consequentially the most influential search engine that your site can rank. So you must adhere to their guidelines and meet their demands to see your site rank highly against your competitors. Trying to game the system doesn’t work in 2021.

Every Marketer Needs to Check Their Site Speed

Years ago it was all too easy to game the system.

Most marketers built a quick five-page website, in less than a morning. It was short on content and short on information. Traffic in those days was cheap so it was easy to drive traffic to an offer. Would you believe you could still drive paid traffic directly to an offer?

This meant that web marketers didn’t have to put in too much effort to make a profit. You could throw up a website thin on content and value. If you have mentioned CORE WEB VITALS no one would have known what you were talking about. The phrase didn’t exist.

Nowadays Google has worked hard to stop people from gaming the system.Today they actively thwart spammers. They won’t let you manipulate the system to get page rank.

Recently, Google introduced a new update called “Core Web Vitals”. It focuses on the users’ experience while on your site. It puts the responsibility in your lap to make changes.

Make Changes to Core web vitals Or Die?

Google doesn’t have penalties for you, that is a misnomer. What does operate is a reward system. Now you can pay attention to web core vitals or ignore them. If you ignore them, you will lose page rank.

Ultimately this will mean you lose profit. I mean if you come down from a page 2 ranking to a page 10 ranking then nobody will see your page. Google will reward those who have paid attention to the core metrics

The Internet has made us very impatient. We are used to getting information very quickly. I know from my own experience that these days I will not wait for a site to load. If it has loaded into seconds I am out of there. I am not alone in this, most web surfers think the same. So nowadays, I am having to give serious attention to site speed. This is particularly important on a mobile view.

The Impact Of Google Algorithms

Like the Panda and Penguin updates before this one, the Core Web Vitals update will impact a lot of websites. Some estimate that up to 96{92c1996cdca0e8f94b6c78e15e8971cbbbe79806c742a2bd2a8fab33db6f76bc} of sites will see an impact from the change.

Today Google is being picky! It wants your site to load superfast on mobiles. It also is looking at the quality and impact of your visuals. These visuals make your site look great. Unfortunately, they can substantially slow down your site.

It’s not sufficient to just look at your site loading speed. You need to understand how the images on your site impact the loading speed. If you don’t do this it will become very expensive for you to pay for somebody else to optimise your site.

What does Google think is an acceptable score. Google wants every user on your site to have a great experience. If you have an authority site that loads slowly, from Google’s point of view view you are now TOAST.

Your Income will drop like a stone

I help in live chat on an Internet marketing training site. Not everybody pays attention to Google updates even though the training within the site explains everything clearly. This small minority are absolutely aghast when suddenly their income is kaput! Their income has completely dried up and they’re not getting any sales.

They don’t read the small print or the rules. They want to quickly add a link and everything is hunky-dory. Sadly those days are long gone. Eventually, they are brought back to earth and have to start playing the game.

Understanding the 3 Core Elements of Google’s Update

Google’s update measures three essential elements of your site: Cumulative Layout Shift (CLS), First Input Delay (FID), and Largest Contentful Paint (LCP). To fix what may or may not be wrong with your site, you must first understand these three concepts.

The Cumulative Layout Shift

The Cumulative Layout Shift is how much your site’s layout shifts or alters when a visual is presented to your site visitor. Ideally, they want to see less than 0.1 as the measurement.

Depending on where your site ranks now, they may well bury you in the SERPs. With Cumulative Layout Shift CLS, you rank well with Google. If you’re under that 0.1 mark, kudos to you. If you’re under 0.25, you have just told Google you have a poorly designed website. Anything between those two metrics means that you need to do some work to bring your website up to speed (every pun intended). If you don’t do the work, your website ranking will suffer.

The First Input Delay is for sites that have an interactive element. It tells Google how long it takes for that interactivity to be in working form. Ideally, your site will measure at less than 100 ms..

With the FID measurements, you want to avoid getting stuck on page 10 or higher in the SERPs by ensuring you don’t measure at over 300 ms.. If you stay between 100 and 300, your site will survive, but you’ll need to fix whatever’s holding you back from that great page one ranking.

Large Contentful Paint

When it comes to Large Contentful Paint, this is probably the most crucial element because it’s based on how long it takes your site’s primary content to load for the visitor. Ideally, Google wants it to be under 2.5 seconds.

The LCP measurement is where so many marketers will go wrong. They often don’t see a problem with their site content loading at just over 4 seconds, but Google does – and if you go over that number, they’ll label you as a poorly ranked website.

If your number comes up between that 2.5 sweet spots and the 4 listings, it means you’re almost there, but you have more work to do in getting your site to load faster for a better end user experience.

Google will also be measuring your TTFB (Time to First Byte). This measurement is the time it takes your site from the moment it connects to the server to downloading the content on your website.

If your site has any problems in the process’s connectivity aspect, it can impair the metrics Google uses to evaluate and place your web listing in the SERPs. Keep in mind, most web users will abandon a site if it takes more than 3 seconds to load and show them the content, so it’s in your best interest to repair these issues.

Google will also be checking to see how a user’s privacy is protected while on your site. That’s part of the necessary experience a user has when visiting your website. So make sure you have this analyzed, too.

Common Culprits That Prey Upon Your Site Speed

There are many ways to find out these exact metrics where you can pinpoint and ultimately work on repairing your site so that you don’t allow the rankings to sabotage your business revenue.

You may want to install the Web Vitals Extension, which you can find in the Chrome Web Store. This will give you the analysis and results of all three of the primary metrics used by Google in the Core Web Vitals update.

It’s a free download you can download here. You simply install it on your Google Chrome, then go to the website you want to check and click on the extension. It will show you the LCP, FID, and CLS metrics so that you can investigate anything you may need to change for Google compliance.

Some of the things that can slow a site down are things you wouldn’t expect, like the share buttons you install as a plugin on your WordPress domain. Many social sharing choices fail when it comes to the JavaScripts, causing the site to load slowly.

Any time you’re using images on your site, you want to make sure you optimize them. If the file size is too big, then your site’s load time will be too long. Make sure you reduce the file size and see if it helps your metrics improve. I use Riot

All of the codings on your site have the potential to be lean and effective, or they can be bloated and harmful. If you’re not a coder, don’t try to fix this yourself. Go to an expert to get them to fix your site’s load time.

If you’re running ads on your site, you may want to check and see if those are hindering your site’s load time. Again, JavaScript can make your site drag, but you have to see if it’s working against you.

Do you Need a Dedicate Server?

Believe it or not, someone else’s poorly ranking site can affect your domain! If you’re with a hosting company that uses shared hosting, it might impact your own site’s ability to perform if other users on the same server are sabotaging others. Look at the best dedicated prices here 

You might want to get a dedicated server for your site so that your site has the potential to perform better. While you may save some money in the short-term with shared hosting, in the long run, if your site performs poorly and you lose traffic and revenue, you’ll be missing out on a better income stream.

Have you made the mistake of going overboard with plugins? It’s hard to pass up gadgets that seem to make your site do cool stuff. But too many plugins, or those that don’t perform well, can tank your entire site’s performance with Google metrics.

Periodically go through your list of plugins and remove anything that you’re not using or that you don’t care about having on your site. You want to keep your site lean and free of clutter.

Some plugins will interrupt the caching of your site, which is very important to maintaining good site speed. You can check the caching of your site to see how well it’s operating, and that should give you some insight into anything causing issues.

The software called Gzip can help make sure that your files other than images, such as JavaScript, CSS, HTML, and others, are compressed if they happen to be over 150 bytes.

If you’re using multimedia on your site, you have to make sure that the images, audio, and video files are optimized. With images, TinyJPG is a free tool that can optimize those for you.

Instead of hosting videos and audio files right on your site, where the size will be larger, host them elsewhere, like Anchor.FM and YouTube so that you can simply embed them and keep them from dragging down your page load speed.

How the Google Update About Core Web Vitals Will Affect Your Online Business

Although it can be frustrating to have to investigate your site’s performance, it will not only serve your customers well but will help you, too. You’ll enjoy more sales and ad revenue if you have good loading times.

Keep in mind that every user on the Internet enjoys a different experience. Depending on the device they’re using to log on with, their own connection, and where they live, they may see your site load slower or faster than someone else’s.

Don’t neglect the aspect of creating good, relevant content for your site visitors. This is still a major factor in whether or not Google presents your pages to those who use their search engine.

The content element should be paired with the other, more technical metrics of a site to give you an overall clue as to how well your site will rank, or if it risks getting buried far down into the SERPs.

Securing, analyzing, and repairing issues on your domain is not something you do once and then ignore. Every time you post content or change something about your site, you risk a shift in how your site measures up.

This is Not A one Off Fix

It’s an ongoing administrative task that you’ll need to undertake. You might want to set up a schedule for this task, such as bi-weekly or monthly. Don’t let it go too long between measurements.

If you don’t want to handle this task, this is something you can outsource to other SEO experts who understand site metrics, how to read them, and how to repair things that are hindering your ranking.

Google secures the information they need to analyze and rank your site according to their new update by using their CrUX report. This stands for Chrome User Experience Report.

It gathers information about the metrics of your site and shows them the performance data so they can rank your site accordingly for future visitors, depending on how it stacks up against others.

Once you have your Core Web Vitals metrics under control and your site is performing well, make sure you always look at other factors Google uses to rank your site. Continue developing thorough, stellar content that’s relevant to your audience.

Think of ways to make your site sticky. This is when a visitor comes to your site, enjoys what they experience, reads or watches, and sticks around. You don’t want people landing and bouncing quickly from your site because they don’t find what they need.

When this happens, Google marks it up as a rejection of the material based on whatever search words or phrases the person typed into their search engine. The more bounces you have (, the higher the rate), the worse your site will rank with them.

The Google Core Web Vitals update is not a one-time occurrence. This is something they plan on updating this algorithm periodically as needed to enhance the end user’s experience. So you’ll want to stay tuned about what they have planned for subsequent metrics at a later date.

9 Comments

  1. This was very useful to me. I have heard of web core vitals but I didn’t read about them in such detail until I found this post. I need to learn about SERP, and I should also download the core vitals. Somehow I thought that they were included in my google analytics or search console, at least I thought I saw them there in the sidebar menu but I’m not entirely sure.

    I do keyword research but I have not done much forum research. I don’t like forums very much because there are always certain members who are very conflictive or talk banalities, but I guess I have to get over that and participate more in them.

    1. I’m not suggesting at all Christine that you get involved in forums, that is not necessary at all. I use them purely for research. You don’t need to download the core vitals but you do need to pay attention to them especially site speed. I would recommend you tackle the problems if there are any one at a time

  2. Well I really did learn a lot about my website and what affects ranking. I knew about the loading time and the like I just did not know 4 seconds was high. Anyways mine is about 2 seconds.
    I am also confused bit with something. What does shared hosting meaning. I am not sure if my hosting platform does that or not?

    1. Two seconds loading time is okay. Shared hosting is when you have one server and maybe 40 people share that server. If you don’t pay for a dedicated server then you can assume that you are using a shared server. Another way of knowing whether you are using a shared server or not is if you are paying less than $30 a month for your server then it is definitely shared

    2. A shared web hosting service is a web hosting service where many websites reside on one web server connected to the Internet. This is generally the most economical option for hosting, as the overall cost of server maintenance is spread over many customers. So it is likely your hosting is shared hosting

  3. Hi Catherine, I am happy that I came across this article because it is exactly what I need in the further management of my online business. I see, you know very well the ways and procedures of ranking sites by Google and that’s what I’m rounding off now. Namely, I am looking for an answer to the question of how to better rank and gather as many visitors as possible on my site. I didn’t know Google was smart and picky! Who would have thought that one machine could be so smart! It is the first time I hear a story about algorithms, it seems I have a lot more to learn. I have to listen to you and delete plugins that I don’t use because I really have too many!
    I also have a question for you Catherine. since I don’t understand the way algorithms work, can I rank better just by writing quality texts? (my website is a newborn)
    Or is it not a mistake to seek the help of some agencies that help to rank? Do I really need that? Thanks for the reply and for the helpful information.
    regards,
    Danijela

    1. Hi Danijela,

      Thank you so much for stopping by and leaving a comment and also a question. I would recommend that no one has more than five plugins on their site. I know it’s easy for me to say this because I am a coder so I can pretty much do what I want without having to resort to plugins. I should write an article about this and I think I probably will because if anything is going to make your site break it is plugins. Let me explain why plugins are always the things that break sites. When Windows does an update, which as you know it does very often, then the plug-ins may not be compatible with the new version of WordPress. So the plugin owners/developers have to start playing catch up and they have to reprogram their plugin to make it compatible with new versions of WordPress. In the meantime, compatibility issues may cause your site to go down.
      As your site is new I would just concentrate on using the radical image optimization tool(RIOT), it’s free and you can download it from this link. The most important thing you need to do for a new site is just keep adding content. I know that wealthy affiliate bangs on about this and so do I in live chat every day but it it really is the most important thing to do for a new site.

  4. Thank you so for taking the time to write this article. I had never heard of Core Web Vitals. On the strength of reading this article I checked out my load speed and found that it was six seconds on mobile so I have completely changed my way of doing things. Thank you so much

  5. Thank you for taking the time to write this post, I never realized that Core Web Vitals are so important

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